Product Management Archive

Technology is taking over the business

The automotive industry is changing fast. Tesla´s Model 3 enormous success (electric car with open source technology), and Google evolving their self-driving car. What about the retail market… It seemed to be a established market with slow changes, until Amazon bought the WholeFoods market. Now everyone knows things will change super-fast. I have just bought
Category: Product Management

Explore is the new thing

Explore is the new thing (or phase) which is now evident for many people, especially many proponents of agile methodologies. Lean Enterprise authors said Explore than Exploit. Kent Back calls it 3Xs (Explore, Expand, Extract). But the intention on this exploration phase has also been presented with a different name: Discovery. The British Design Council’s
Category: MVP

[Digital products] NPS: from information to action

The big problem with NPS is that a number doesn’t solve much. We need to know where to improve, what to do so the promoters continue to promote our company and services, and what motivated the detractors to give us a low score. To get these information, Fred Reichheld recommends to add one more question
Category: Product Management

[Digital products] NPS: What is it? How to calculate it? How often should you measure it?

NPS (short for Net Promoter Score) came up for the first time in 2003, in a Harvard Business Review article written by Fred Reichheld, consultant at Bain & Company, a renowned American company. In 2006, Reichhel wrote a book called The Ultimate Question that had a second edition published in 2011, containing the lessons learned
Category: Product Management

[Digital products] Do you know the difference between good and bad revenue?

The financial outcome must always be used as one of the metrics that indicate that the company is being successful, that it is reaching its goal. However, it must not be considered in isolation, because there is good revenue and bad revenue. Bad revenue is all revenue that comes at the expense of the relationship
Category: Product Management

[Digital Products] What is the difference between revenue churn and client churn?

Revenue Churn is a measure of the lost revenue for a business model based on subscriptions, calculated in terms of client churn and the total revenue over a period. Client churn is the amount of clients who are no longer users or clients. It is important to know how many are they, and the reasons
Category: Product Management

[Digital Products] What is Revenue Churn?

Revenue Churn is a measure of the lost revenue for a business model based on subscriptions, calculated in terms of client churn and the total revenue over a period. You can calculate it as follows: Monthly revenue churn = revenue from clients who cancelled on the month / total revenue of the month. In order
Category: Product Management

[Digital Products] What is CAC, LT and LTV?

CAC is the Customer Acquisition Cost. It is the sum of the associated costs with finding and getting the attention of potential clients, and bringing them to your site, converting them into users of your web product and later, into a paying user. For example, imagine that you have only invested on Google AdWords and,
Category: Product Management

[E-Book Bundle] Lean Product Secrets

I have just created the Lean Product Secrets E-Book Bundle on LeanPub. The Lean Product Secrets brings together the hands-on experience of three successful digital products enthusiastic. Get to know theirs secrets for idealizing and evolving products, and their combined experience on Design Thinking, Lean StartUp, and Product Lifecycle Management. The thing is, two of
Category: MVP

[Digital products] revenue and costs

Revenue is the money you get when people use your digital product. Cost is any money that has to be spent or given up in order to get your digital product going. Basically, the revenue will be used to pay for your costs. When you can afford to pay for your monthly costs, the surplus
Category: Product Management
UA-3488176-1