eBook Product Management: Delight your customers with your softwareby Joaquim Torres, translated by Paulo Caroli, on LeanPub (2016) – WIP

Caring for a software product is a task that requires diverse knowledge, such as: dealing with the customer pressure, the development team wishes, and the sales team needs. But how to negotiate the product scope and terms? What should be developed first in the roadmap for my product? How to increase user retention? These and several other issues pursue product managers in their day to day.

In this book, Joaquim Torres answers these questions and shows how the day to day work of a product manager, showing all the concepts necessary for anyone who wants to conduct successful software products in your company.


Why am I translating this book?

I had the pleasure and honor to celebrate the release of my latest book together with Joca Torres, who was releasing the version of this book in Portuguese. On the release party, I got myself a copy of the book.

Unfortunately, the flight home after the party (the party was in São Paulo, and I don´t live there) was a short one. I have started reading the book and I could not stop. The cab ride was not pleasant as I kept trying to read during it.

The book is long (over 400 pages), but I finished it over the weekend. I got my mobile phone and called Joca to congratulate him on the book. We were then chatting about writing, when he asked me why I keep on writing in Portuguese and in English.

I write in Portuguese for the great people in Brazil and Portugal that mainly read in Portuguese. And I write in English for many great people around the world that read in English.

And then, right at the moment that I answered the question, I realized Joca created something really important to the software development industry that was not accessible to the English readers. Right there and then I decided to start translating (and editing) it.