[video] Steve Denning – Agile is not a hobby on the side.

“Agile is not a hobby on the side. You have to do the whole thing!

.” says Steve Denning on his keynote at the Scrum Gathering Rio 2016.

 

 

And here are some of the video transcripts:

“A number of companies say we allocate 25% time on Agile… and 75% on the rest…

We can´t do agile 25% of the time…

This is not a hobby on the side. This is the real thing…

Agile is management, management is agile…

So this about not just doing agile, this is about being agile. To live and to breathe agile…

One of the big things is: where is the customer? The customer is visible!

The management, the people creating the software and the customer in continuous interaction.

This changes the game fundamentally.”