Product Backlog Building (PBB)

“This book helps teams that are pursuing backlog success to determine exactly how to build a cross functional, successful, and realistic backlog that delivers value, collects evidence, and updates the prioritization and the work being done in each Sprint, objectively and in a customer-centered way.” – Jeff Gothelf

Agile teams must constantly deal with questions and uncertainties as they develop their product. These include managing a Product Backlog, understanding the customer’s needs, determining how to build something that has value, and setting appropriate priorities.

Moved by the need to clarify this often complex path, Fábio Aguiar developed the Product Backlog Building method (PBB). Together with Paulo Caroli, creator of the Lean Inception method, they present a practical guide for those who want to build a successful product, specifically by creating and refining the backlog.

By incorporating PBB into your product development flow, and by following the steps presented in this book, you and your team will be able to:

  • Develop a shared understanding of the product needs.
  • Facilitate the writing of user stories.
  • Structure the granularity of backlog items.
  • Prioritize the items of greatest importance to the product and to the customer.
  • Improve teamwork and collaboration.


About the authors

Paulo Caroli

PAULO CAROLI is passionate about innovation, entrepreneurship, and digital products. He is a soft- ware engineer, author, speaker, and facilitator. As principal consultant at ThoughtWorks and co-founder of Agile Brasil, Paulo has over twenty years of experience in digital product development, working for several corporations in Brazil, India, the United States, and countries in Latin America and Europe. In 2000, he discovered Extreme Programming and since then has focused his experience on agile & Lean processes and practices. He joined ThoughtWorks in 2006 and has held the positions of developer, Agile coach, trainer, project manager, and delivery manager. He holds a bachelor’s degree in IT and a master’s degree in soft- ware engineering, both from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).

Among his published books are Fun Retrospectives; Sprint a Sprint, and the bestseller Lean Inception, which has now been published in five languages.

Fábio Aguiar

FÁBIO AGUIAR has more than two decades of professional experience in software development, and in recent years he has focused on practices related to product management, specializing in managing complex products in fast-growing global companies. With a technical background in Systems Development, a BA in Information Systems, and a specialization in Software Process Engineering, he now serves as Product Agility Specialist and executive at Accenture.

Being involved for many years in the Brazilian agile community, he served as general coordinator of the Agile Brasil Conference in 2017, was one of the directors of Agile Alliance Brasil, and is a co-creator of one of the first local Agile communities in Brazil, Tá Safo. Alongside his work in the field, he has also made time for sharing his knowledge. He has worked at numerous educational institutions and training companies as a teacher and instructor, and is now on the FIAP MBA faculty (Faculdade de Informática e Administração Paulista) and an associate instructor at

Extra resources

>> Get the book on Amazon

>> Read the article: Scrum starts with PBB

>> Get the PBB canvas template for Mural

>> Download the PBB Canvas (for printing)

>> Download hte Definition of Ready and Definition of Done checklists

Leave a review

>> Have you read the book? Then leave a review on (“Write a customer review” button), and/or share on social media (#PBB). Your opinion is very important to future readers of the book.



Fábio Aguiar is the author of the Product Backlog Building - Conception of an effective product backlog. Specialist in Agile, Scrum, Lean and UX, Fábio has been sharing knowledge for over 15 years.
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