I am honoured to be a keynote speaker at the Festival Agile Trends.

It is always a pleasure and an honor to be speaking at the large agile events worldwide. But this one is especial for two reasons:

1. It is my first keynote speaking on a large event in Spain, the amazing country I live in.

I have been a keynote speaker a few times. Most of these were in Brazil where I am from and used to live from 2010 – 2019. I am glad and excited to be representing Brazil on worldwide events. And, even better, this time I will be speaking in Spanish. I have already done keynote talks on large events in Portuguese and English. Now it is time to do it in Spanish.

2. I am right next to our dear Mary Poppendieck

We all have some references and some great people that have inspired us over the years. Mary Poppendieck is one of my references. We have met on quite a few events before (events on the old world, where we would meet face to face). I have told this story before, but never registered on my blog, so here it goes.

At XPConf2015 I have presented a poster on the early version of the MVP Canvas (it was not even on the Lean Inception book) yet. On that event, I had a great conversation with Mary and Tom Poppendieck about the canvas poster. They gave me great feedback about it and inspired me to keep on working and sharing more about it. That is a great example of genuine great inspiring leaders. Thanks Mary and Tom!

Therefore, it is an honor to be keynote speaker, right next to Mary Poppendieck, a great inspiring leader. Of course, the other keynote speakers are amazing as well. Unfortunately, I will not have the chance to meet them face to face on this occasion. But I will be listening to their amazing talks.

About the keynote talk

KEYNOTE – UN PROCESO LEAN PARA LA INNOVACIÓN DE PRODUCTOS

PM solía ser una abreviatura de Project Manager. Ahora se usa para Product Manager. ¡La atención se centra en el producto, no en el proyecto! Se trata de outcome, no de output. Pero necesitamos conectar algunos puntos para crear productos asombrosos que los clientes adoren. Hablemos de conectar Objetivos, Descubrimiento y Entrega como un proceso para la innovación de productos.

KEYNOTE – A LEAN PROCESS FOR PRODUCT INNOVATION

PM used to be an abbreviation for Project Manager. Now it is used for Product Manager. The focus is on the product, not the project! It is about outcome, not output. But we need to connect a few dots to create amazing products that customers love. Let’s talk about connecting Objectives, Discovery, and Delivery as a process for product innovation.

About the event

The event is sponsored by Santander. All talks are either in English or Spanish with real-time translations to Spanish or English. The subscriptions are free. Subscribe here: https://agiletrends.online/#register

It is going to be 4 amazing days – from January 24 th to 28th — with many great talks. Check out the program: https://agiletrends.online/

>> Santander is raffling a HomePod on Linkedin for the event subscribers. Good luck! 

>> Wanna to increase your chances of succeeding with digital products? Enjoy the Lean Inception training (now available in English)